Featured · 14 min read
How LLMs choose which brands to cite — and how to be one of them.
A teardown of 4,200 AI answers across ChatGPT, Perplexity, and Gemini.
Long-form essays, playbooks, and teardowns from our strategists. Written for operators who want to understand how search actually works in 2026 — not for ranking on "what is SEO."
A teardown of 4,200 AI answers across ChatGPT, Perplexity, and Gemini.
A teardown of 4,200 AI answers across ChatGPT, Perplexity, and Gemini.
INP replaced FID a year ago. Half the audits we see still measure the wrong thing.
How we built a programmatic local system that turned 4 studios into 22.
We tested four content workflows across 80 articles. The winner was surprising.
Earned editorial mentions are now 4x more valuable than guest posts.
The full 18-month playbook: audit, fixes, content, digital PR, AI-search.
If your brand is not a recognized entity in the open web, LLMs will not reliably cite you.
Our annual research drop. What is working, what is not, where AI search is reshaping outcomes.